Collie (Isabella) - bought in Tel Aviv, Irish Setter (Lady), German Shepherd (Aliki)

In 1970s Israel, awareness of dry food specifically formulated for dogs is still very low. Most dog owners feed then chicken, turkey and other cuts of meat which have been ground and cooked. The Beit Erez Havat Milatin gets its first glimpse of dry food and is thrilled by the innovative product. This is the moment we all realize that specialized dog nutrition is going to be part of our future. Beit Erez Havat Milatin starts buying dog food and selling it to the kennel.

Meet Dolly, the first Israel Champion from the Beit Erez Havat Milatin breeding facility!

Beit Erez Havat Milatin gains a reputation in the dog-handling world in Israel and specializes in raising German Shepherds. The family members visit the world's leading expos and make connections in the professional dog-handling business.

Dick and Largo, Israel's most famous German Shepherds, are invited to take part in shooting the Delta Force movie, starring Chuck Norris. The shooting took place at the Tel Aviv Airport next to the old control tower.

Rambo 3 is shot in Israel at Maale Yair. Special extras in the movie - needless to say - are our German Shepherds!

Begin importing the range of foods from Italian pet food manufacturer Monge: the company's flagship products at the time are the Simba brand for dogs and LeChat for cats.

The much-loved brand Josera for cats and dogs, which would go on to become one of our brightest shining stars, also begins being imported exclusively by Beit Erez. Canadian brand Elmira also joins the offering.

Beit Erez Havat Milatin Company becomes the official importer of Royal Canin in Israel.

Our first foray into the world of medicines and pharmaceuticals, when we begin importing the Merial Company's product line. Mariel eventually got sold to Boehringer, the company we know today.

38 years after the first kennels were built, Beit Erez Havat Milatin inaugurates: the Ben Zion Milatin Kennels, named after the founding father that set up the first kennels together with his family.

The Company's most intensive development and growth years, where the main goal is to increase business and market share in the pet food sector in Israel, in order to be able to deliver the broadest range of pet products possible to every business in the country. These are the years the Company emerged as one of the leading businesses in the sector.

Acquisition of the M.V. Marine Factories Company, importer of aquatics products, reptiles, rodents and other pets. A year later, The M.V. Marine Factories subsidiary begins importing the Beaphar range of products.

Beit Erez Havat Milatin relocates all its business to a new, bespoke facility at the Kanot Industrial Park. The facility includes offices and a logistics center for storage and distribution of the Company products.

Beit Erez acquires the business from Fish and Pets and decides to merge M.V. Marine Factories with Fish and Pets. The Company continues to operate as a new merged company named Fish and Pets Israel 1975.

Acquisition of the Eliezer Linevitz pharmaceutical company (one of the oldest companies in the veterinary pharmaceutical industry). For the first time, the Milatin Group launches independent business in the field of medicine and pharmaceuticals.

Acquisition of the business of the P.B. Shai Company, whose business is merged into the Milatin Group business, as an independent department dealing in pet food and accessories (primarily cats and dogs)

Acquisition of MIKAVET Company, whose business activities of JBL products was merged into the Milatin Group Company, within the aquatica department.

55 years anniversary celebrations at the Milatin Group! Hoping for many more long years of work and love of animals.